At Zella Swim, our vision is to make women feel confident in their swimsuit, no matter what size you are. We aim to deliver what women want. 

If you feel confident and you're comfortable in what you're wearing, you just glow naturally.

Each Zella Swim piece has been carefully thought out to ensure you feel confident and supported.
We design each one of our swimsuits to be flattering, functional and feminine so you can spend your days carefree and sun-kissed.

Welcome to the Zella Tribe...


My Story

I'm Shiralee, creative director and owner of Zella Swim... and busy mumma of 2 energetic boys and a little baby girl.

For my whole life, I've always been a curvy girl. Even at my smallest, I was still curvy. I struggled to find a swimsuit that fit me in all the right places and I felt confident in - especially after giving birth. I'm not saying I'm not proud of my post-baby body, but I'm not one to be in a skimpy two-piece around the family. I'd much rather embrace my body in something I feel confident and comfortable in.

I've spent a lot my time trying to find the right swimsuit, wasted too much money and admit there were plenty of online impulse buys. I came to realise that I wasn't the only mumma in this situation and this is how the Zella Swim dream became my reality. BTW - Zella is my alter ego!

I wanted to create what women want in a swimsuit, something that reclaims your confidence, makes you feel sexy and proves to you that you've still got it. (There are a few hidden supportive systems in my designs that no one needs to know about – shhh!). What more could you want?!

I’m driven by positive experiences and great service. Providing a personal experience with each and every one of you is also something that keeps me motivated and aspirational for the future. I thrive on the feedback I receive from my Zella Tribe and wholeheartedly welcome it. This is what drives me to create beautiful pieces.

If you've got a question or any feedback, I'd love to hear from you. 

Shiralee x

Subscribe to our mailing list

Sign up today to recieve 15% OFF your first purchase and gain access to some amazing V.I.P privileges.